SEFE, Inc. (SEFE) Makes Masterful Use of Social Media

With its recent launch of Revmodo.com, SEFE made an important step toward engaging the public on clean energy innovations to hopefully foster new business relationships and ideas. By creating a compelling place to go for timely and colorful news from the world of renewable energy, SEFE generates a growing, if subtle, social platform for itself.

As with the best in social media, SEFE has been extraordinarily careful not to use Revmodo to hit people over the head with its own message. Even though SEFE is itself sitting on top of what is unquestionably one of the most innovative ideas in the field of clean energy, the company is barely visible, showing up primarily as a name under the REVMODO logo. It’s a perfect characterization of the fundamental truism of social media: Make friends with the community, and let them come to you.

Rather than using Revmodo to justifiably trumpet its own amazing accomplishment of developing a working system that is able to literally pull usable electrical energy directly out of the air, heralding a major breakthrough in renewable energy, SEFE is careful to remain in the background. Viewers who go to Revmodo.com will see instead colorfully laid out stories like the following:

• 7 Popular Myths About Wind Power (Debunked)
• Apple ‘Spaceship’ HQ Receives Fast-Track Status
• Double-Sided Solar Cells May Offer Big Energy Gains
• The Hottest Town In America
• Orsos Islands: Floating, Moveable, Solar-Powered Island Homes
• Hundreds Of Renewable Energy Grants For Farmers And Rural Businesses
• Wind Turbine Photography Blows Away the Competition
• Two Electric Cars Race to Circle the Globe
• USC Researchers Turn Cotton T-Shirt Into Power Source
• eBay Trumps Apple: Will Build Massive Fuel Cell Installation
• Tesla Model S Hits the Open Road!

Try going to Revmodo.com without irresistibly clicking on one of their stories, including perhaps SEFE’s own story: Tapping Atmospheric Energy with SEFE’s Harmony III.

For additional information, visit the company’s websites at www.SEFElectric.com

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