True Drinks, Inc. (TRUU) Making Serious Waves in Beverage Market with AquaBall™ Vitamin-Packed Water for Kids

True Drinks is making waves in the beverage market with their AquaBall™ Naturally Flavored Water product, which is designed as a flavored water for kids that packs vital nutrition in with great taste, using brilliant, attractive labels that feature characters from kid’s favorite Disney, Marvel, and Pixar franchises. Leveraging a commitment to zero artificial colors and flavors, as well as proprietary, patented bottles, TRUU is quickly taking market share from other brand leaders like CapriSun and Kool-Aid, offering parents and kids alike a more healthy alternative.

AquaBall has no sugar and no high fructose corn syrup, yet tastes great while still providing a good source of vitamins B6, B12, B3, and Vitamin C. The time is obviously right for a zero-calorie water marketed towards young people, and one look at the big, beautiful designs on the bottles should give you a second hint as to why the product is doing so well.

True Drinks obviously has the marketing savvy to make good use of their big name entertainment and media licensing agreements, cleverly designing the product to be collected by kids after the style of the large plastic drink cups often marketed at older film and sports fans via fast-food and convenience store tie-in deals. The products prominently feature characters like Iron Man, Spider Man, and the Hulk for boys, as well as Disney Princesses for girls, with bottles featuring the characters from Disney•Pixar’s hit animation Cars, rounding out the set.

Milestones in the marketing/distribution of AquaBall were chief among highlights in the company’s recent (Apr 8) update to shareholders, which also highlighted the numerous deals struck to get the product to consumers, like the recent partnership with major retailers BI-LO and Winn-Dixie to land the product in another 680 locations. The company has an impressive distribution footprint already, consisting of a variety of supermarkets, grocers, and other outlets, including leading names like Wal-Mart, Safeway, and Toys ‘R’ Us. The company has covered amazing ground in just a year or so of time, with 2012 revenue topping out around $1M and strong Q1 2013 sales of roughly $280k (AquaBall introduced in January 2013).

For late Q1 this year TRUU is already reporting successful distribution to over 4k locations in the U.S. and the goal for year’s end is to land in over 38k locations, a seemingly audacious goal if not for the traction the AquaBall is seeing. The company is looking to expand their 167k cases/month co-packer network capacity this year as well with plans to add a third node up in the northeast ahead of rolling the product out to Canadian markets, as well as Central America and the Caribbean.

The strong brand message to parents of healthy hydration is a big seller here, with AquaBall looking as good to parents on the inside as the colorful, well-licensed exterior does to kids. More importantly, the company has an established brand presence in the broader category, with their Bazi All-Natural Energy drink, designed to replenish the body with a mix of eight superfruits and D-Ribose, as well as detoxify.

For more information on True Drinks, visit TrueDrinks.com

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