Healthy beverage provider True Drinks announced an agreement with one of the largest broad-line, full-service marketers and distributors of packaged consumer products in the United States, Core-Mark. Providing a healthy alternative for consumers to drink, True Drinks is known for its naturally flavored, zero-calorie beverage AquaBall™.
Core-Mark was founded in 1888 and has since provided marketing services, distribution, and logistics to over 29,000 retail locations across Canada and the United States. Core-Mark currently holds 28 distribution centers. Servicing traditional convenience retailers such as grocers, mass merchandisers, and specialty stores that carry consumer packaged goods, Core-Mark estimates they will reach $10 billion in revenue in 2013. Core-Mark currently distributes to established outlets such as Kroger’s, Valero, Kwik Shop, and 7-Eleven.
“Core-Mark has extensive reach throughout North America and it is an honor to be integrated into their portfolio of offerings,” stated Bob Weiss, Director of Operations for True Drinks, “The results of our testing phase with Core-Mark have gone exceedingly well. The confidence shown by one of the largest and well-known distributors in North America is further verification that there is consumer demand for AquaBall™.”
With a strong response from outlets, Jason Dorfman, National Director of Sales for True Drinks, commented it “is further confirmation that we are filling an unmet void in the marketplace. Refreshing, better tasting, and healthier alternatives to water, especially for young adults, are in high demand. We look forward to working with the Core-Mark team as we continue to build distribution across the U.S.”
Attracting consumers of all ages though unique packaging and entertaining media characters, this partnership will continue as True Drinks reaches those in search of a beverage with healthy benefits.
For more information, please visit www.theaquaball.com and www.truedrinks.com
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