Star Scientific, a technology-oriented company with a mission to promote maintenance of a healthy metabolism and lifestyle, announced that the company’s dietary supplement, Anatabloc®, has been selected as the recipient of the annual GNC Top Vendor Awards. Specifically, Anatabloc® was selected by GNC as the Wellness Winner in the category of Best Product Innovations for 2012. GNC announced the award recipients via its social media outlets and recognized them at the 2014 Arnold Sports Festival in Columbus, Ohio.
GNC selected Anatabloc® as the award recipient based on several criteria, including: success in bringing a product into a mature, competitive category; success in establishing the product with effective marketing, sampling, and trial drivers; and success in becoming a best-selling new product.
“We could not ask for a better partner than GNC,” said David Dean, Vice President of Sales and Marketing for Star Scientific, Inc. “The growth of Anatabloc® and increase in awareness of the product over the past year could not have happened without the support of GNC. We are honored to have been chosen for this award.”
Tom Dowd, Executive Vice President, Chief Merchandising Officer & General Manager of GNC, commented, “Sales of Anatabloc® continue to surpass our expectations. We are proud to recognize Star Scientific and Anatabloc® with the 2012 GNC Top Vendor Award for Best Product Innovation in the Wellness category.”
STSI recently increased the number of lozenges/tablets in both its Anatabloc® and Anatabloc® Unflavored products by 50% of the former quantity, from 200 to 300. This number was altered to reflect a change in usage of the products after researchers for the company developed a new recommended dosage based on body weight. The newly formulated weight classification and usage recommendation chart is now displayed on Anatabloc® packaging and on the Anatabloc® website (www.anatabloc.com). The transition in dosage and increased lozenges per bottle will be complete in all GNC stores during the month of April.
GNC also announced that its Anatabloc® Rare Cellular Facial Creme is now available for sale on the company’s website (www.GNC.com), as well as on the Anatabloc® website (www.anatabloc.com). The company additionally revealed that an Anatabloc® facial cleanser and serum are currently in development.
For more information on Star Scientific, visit www.starscientific.com
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