Jamba Juice Co. (JMBA) Introduces New Smoothie Flavor

Healthy lifestyle brand, Jamba Juice Company, announced yesterday that it has added a new fresh new flavor to its Fruit & Veggie smoothie line. The new flavor, called Tropical Harvest™, expands the company’s current menu of nutritious, wholesome products.

The Fruit and Veggie smoothie line combines the wholesome natural goodness of fruits with the benefits of vegetables and is now available in four flavors:

• Tropical Harvest™—A fusion of mangos, peaches, and passion mango juice blended with juices from butternut squash, sweet potato, and carrot.

• Apple ‘n Greens—Apple-strawberry juice, real whole bananas, peaches, and mangos with the juice from carrots, bell pepper, kale, spinach, spirulina, and lettuce.

• Berry UpBEET™—A tasty blend of whole strawberries, blueberries, and mangos blended with juices from carrots, beets, broccoli, spinach, kale, and lettuce.

• Orange Carrot Karma™—A simple yet delicious combination of carrot juice, orange juice, mangos, and bananas.

An excellent source of Vitamins A and C, Jamba Juice®’s Fruit & Veggie Smoothies are loaded with Vitamins A and C. The 16-ounce option contains one full serving of vegetables and two full servings of fruit all for under 250 calories. The new flavor extends Jamba’s commitment to providing creative and tasty ways to fit servings of fruits and vegetables into your diet.

Jamba Juice’s senior vice president and chief brand officer, Julie S. Washington, remarked, “For over 20 years, Jamba has been a leader in providing easy, convenient and great-tasting smoothies and juices that enable our customers to get their daily recommended servings of fruits and vegetables, and we continually challenge ourselves to innovate fun yet functional solutions. We want all of our customers, regardless of age, to have delicious, nutrient-rich choices so that Jamba Juice is a one-stop destination for healthy options for the entire family.”

Jamba Juice also offers a delicious fruit and veggie smoothie option for kids through its Jamba Kids line. Called Berry Beet It!™, the smoothie is a blend of strawberries, mangos, bananas and juices from mixed berries, carrots, beets, broccoli, spinach, kale, and lettuce. The Jamba Kids meals were created with input from certified nutritionists who understand the importance of including key ingredients that help promote the healthy development of children.

“Sometimes it can be difficult for parents to find creative ways that will get their kids to enjoy the taste of vegetables, but Jamba has developed a quick fix that is nutritionist-approved,” explained nationally recognized nutrition expert and mother of three, Elizabeth M. Ward, MS, RD, who is also an award-winning author of My Plate for Moms, WebMD contributor and Healthy Living Council member. “So, while parents are enjoying the new Fruit & Veggie smoothie flavor, their children can also enjoy all the nutritional benefits of blended vegetable juices.”

For a limited time, from March 13, 2013 to March 24, 2013, Jamba Juice will be offering Fruit & Veggie Smoothies in the 16-ounce size for just $2 with a coupon. For more information on nutrition, product offerings, and coupons, please visit www.jambajuice.com.

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