The nation’s largest cupcake
specialty retail store Crumbs Bake Shop and industry leader in private-label
coffee White Coffee announced today the completion of a licensing agreement
that will bring the Crumbs Bake Shop brand packaged coffees and single-cup
coffees to select retail outlets across the country. This new line of coffee
products is set to feature five flavor profiles that were inspired by Crumbs’
delicious gourmet cupcakes.
White Coffee is a family of
third-generation coffee roasters based out of Long Island City, NY, and is set
to both manufacture and distribute the Crumbs Bake Shop Coffee collection. The
five offerings will consist of three delectably flavored coffees reminiscent of
Crumbs’ most iconic cupcakes – Blackout, Red Velvet, and Hazelnut. Also
included in the mix will be a dark and medium roast. The coffees will make
their debut in the second quarter of 2014 in mass merchants, supermarkets,
wholesale clubs, and independent food stores around the country.
“This new line of coffee
perfectly complements our baked goods and will bring the Crumbs Bake Shop
experience not only to current guests but also to new customers across the
country,” stated Edward Slezak, interim Chief Executive Officer and General
Counsel of Crumbs Bake Shop, Inc.
Gregory White, VP of White
Coffee commented, “We are very excited to be able to introduce the Crumbs brand
coffee to our customers.”
The coffees are set to be
packaged in single-cup coffees, 10oz. bags of ground beans, and 1.5oz. vacuum bricks.
To learn more, please visit
www.crumbs.com
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