Digital engagement company
Bridgeline Digital announced that a leading international manufacturer and
retailer of handbags has launched its next-generation, mobile-friendly Web
store on the iAPPS Digital Engagement Platform.
E-commerce sales surpassed
$262 billion in the United State in 2013, making it more important than ever
for businesses across all industries to provide customers with an engaging
online shopping experience. The handbag retailer offers thousands of handbags
and accessories in various styles and colors on a dynamic Web store through its
new website. Powered by iAPPS Commerce, the dynamic e-commerce experience
enables customers to create profiles that allow them to manage and track
shipments, seamlessly exchange or return products, and build wish lists of
handbags and other accessories they desire to buy.
Additionally, the website
was developed with “Responsive Design,” which is a design methodology that
optimizes visitor experience by triggering Web content to automatically adjust
to the size of the screen on which the website is being accessed.
In addition to the website’s
mobile-friendly capabilities, features within the iAPPS Content Manager
supercharge the customer experience through optimizing conversion rates by
displaying select handbags, accessories, and styles according to key visitor
demographics.
“This Web store launch is
the latest example of how Bridgeline can use the innovative features in the
iAPPS to develop a phenomenal e-commerce presence that helps our customers to
drive their desired growth initiatives,” said Bridgeline President and CEO
Thomas Massie. “From design to custom functionality, we’re extremely proud of
this launch.”
For more information, visit
the company’s website at www.bridgeline.com
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