Clothing giant American
Apparel announced today that it has opened its newly renovated and expanded
Berlin store. Located in Mitte, the city’s central borough, the store
originally opened in February 2007 as American Apparel’s third location in the
city. The company decided to revitalize and improve the location in July 2013.
“When the building changed
owners this year, the new landlords asked if we wanted to expand our space. We
saw this as an amazing chance to take the store to an entirely new level:
bigger, better designed and more efficient,” said Dov Charney, American
Apparel’s founder and CEO.
The reopened store is on the
Munzstrasse, a top shopping destination in Berlin. The store can be found near
other fashion retailers such as Adidas and Acne, but stands apart due to its
uniquely large size—almost 400 square meters. In addition to increasing the
size of the original downstairs floor, the company added a second level to its
lease. The store is now able to display the company’s full range of inventory,
including men and women’s winter clothing, as well as its line of clothing for
children.
“It’s exceptional for a
store located in the Munzstrasse to have this much sales space. Even among the
high-quality retailers residing in the area, our store is going to stand out as
one with something to offer for every shopper and gift seeker in the area,”
said Jan Willem Hubner, an American Apparel operations manager for Europe.
The revamped store
officially opened in December. Store hours as well as contact information for
the Mitte location can be found at the company’s web portal,
www.americanapparel.net.
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