ChromaDex®, a natural
products company that provides proprietary science-based solutions to the
dietary supplement, food and beverage, animal health, cosmetic and
pharmaceutical industries, reports the archiving of a recent interview between
company founder and CEO Frank Jaksch and Michael Yorba, the host of Clear
Channel Business Talk Radio’s “The Traders Network.”
To hear the entire interview
visit: http://www.yorbamedia.com/images/stories/audio/TN010614SEG4.mp3
In the interview, Jaksch
discusses ChromaDex’s recent $62 million ingredient supply and brand licensing
agreement with 5LINX®, as well as the company’s business model and portfolio.
“ChromaDex is currently
commercializing four patented and proprietary ingredient technologies which
address large multibillion dollar markets,” Jaksch stated. “NIAGEN™ is our
brand for the compound nicotinamide riboside … closely related to a metabolite
of the B vitamin known as Niacin. It is well known for its significant health
benefits as well as for being included in many different types of products.
There is a common side effect with Niacin — if you take too much you get a
flush effect, and it makes people feel pretty uncomfortable. Our version NR is
actually a ‘no flush’ version of Niacin that also has more pronounced health
benefits largely on increasing NAD+ than Niacin even does.”
Jaksch further describes
NIAGEN™, noting a recent study out of Harvard Medical School that showed that
NAD+, or improving NAD+, can actually reverse the effects of aging.
ChromaDex’s product
portfolio also includes a caffeine alternative called PUREENERGY™, which Jaksch
says is the solution to health concerns of heavily caffeinated products.
“We put PURENERGY™ into a
human study and we proved that you can deliver more caffeine, more efficiently
into the blood then caffeine on its own, which means that you can reduce the
amount of caffeine by up to or over 50% without losing the customer expectation
— that experience that they want from the caffeine, but with a vastly reduced
amount of caffeine,” he said in the interview.
Jaksch highlighted
ChromaDex’s ability to market its natural products chemistry and science-based
solutions to Fortune 500 companies such as Coca Cola, Kraft Foods, Nestle and
Abbott Labs.
For more information visit
www.chromadex.com
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