Accelerize New Media’s
marketing technology company, CAKE, has launched cupCAKE, a low-cost
cloud-based campaign management solution scaled to meet business opportunities
in both domestic and international markets.
cupCAKE leverages CAKE’s
SaaS enterprise solution, which has become the industry standard for ad
networks, brands, and agencies to improve and optimize their digital spending
initiatives. The cupCAKE feature set and product scalability are designed to
enable customers to drive revenue without compromising user experience.
“Affiliate marketers have
long seen the proven results of our performance marketing solutions, and now
they too can utilize this powerful platform,” Jeff McCollum, president of CAKE
stated in the news release. “We developed cupCAKE to serve a wider audience
with the most desired features of the CAKE SaaS enterprise version, but scaled
down to be affordable for independent marketers.”
Equipped with an automated
self-service setup, cupCAKE can be activated in a matter of minutes. Users can
easily create campaigns, connect with affiliates, and track conversions while
accessing a marketplace of more than 500,000 networks and publishers.
Additional features include tracking and analysis of retail transactions and
management of lead generation data.
“In today’s digital
landscape, marketers expect to gain greater control of their affiliate
marketing programs,” said Steve Howe, industry veteran and CEO of
Convert2Media. “Now cupCAKE has made it possible for these marketers to build
an in-house affiliate marketing program with the necessary real-time analytics
to more effectively manage the ROI of their marketing investments, all in a
cost-effective solution.”
For more information, visit
www.getCAKE.com/cupCAKE
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