Leading
online retailer of healthy living products, Vitacost.com announced that it was
named to Internet Retailer’s 2014 Mobile 500, which profiles the leading mobile
commerce retail leaders worldwide, all ranked according to estimated 2013
mobile web sales. Vitacost.com is listed #93 in the current report, moving up
significantly from its #203 ranking in the prior year.
In
addition, the company separately ranked #45 in the 2013 Mobile Commerce
Conversion Index (MCCI), a report published by LightningBuy, a technology
company implementing mobile monetization platforms for its clients. MCCI
reviewed mobile sites for the top 100 e-commerce companies as named by Internet
Retailer in its 2013 Top 500 Guide. The guide evaluates 20 bits of criteria
across multiple categories such as mobile site load time, optimization, length
of checkout, and user interface. Of the top 100 companies surveyed, only 72
were noted as having a mobile commerce-enabled site. Vitacost.com was announced
as one of 12 companies that offer an “exceptional” user interface for all
mobile guest checkouts.
“We
are extremely pleased to be recognized among the leaders in m-commerce and are
committed to providing our customers with a seamless, user-friendly, end-to-end
commerce experience,” commented Chief Information and Technology Officer of
Vitacost.com, Jay Topper. “Our mobile sales continue to grow very quickly,
increasing over 90% year-over-year in the third quarter of 2013. We will
continue to enhance our mobile platform to provide a best-in-class experience
for customers.”
Vitacost
currently has mobile apps for both the Android and iPhone. In addition, its
full desktop experience can be accessed on tablets such as the iPad.
To
learn more, please visit www.vitacost.com
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