Over the years,
China has emerged as the world’s largest manufacturer and exporter of toys,
with over 20,000 toy production and distribution companies operating within its
borders. One Chinese province in particular, the Guangdong province, is
well-known globally for being the “toy capital of the world”, due to its
extensive toy production and exporting activity.
Globally, the toy
market was estimated to be $84.1 billion in 2012. One emerging toy
industry-related company, Big Tree Group, is making its mark on this global
marketplace by serving as an authorized sales agent for more than 8,000 toy
manufacturers in China. The company functions as a “one-stop shop” for the
sourcing and distribution of toys and related products, offering in excess of
300,000 kinds of toys including remote control toys, digital toys, and sports
toys, play sets, educational toys, dolls, and infant toy products. It conducts
these toy sourcing and distribution operations through two subsidiaries, Big
Tree Brunei and Big Tree Shantou. The company also markets a proprietary
construction toy, the Magic Puzzle (3D), which is currently available in
Chinese domestic markets.
Headquartered in
Shantou City of the Guangdong province, Big Tree Group features its toy product
offerings in its 21,000+ square foot exhibition room as well as its online
store.
Recently, Big Tree
Group reported it had obtained a leasing agreement for a 4,000 square foot
showroom in Bangkok Thailand. The company obtained the leasing space in an
effort to expand into the ever-growing Southeast Asia toy market. While
Southeast Asia remains the third largest toy market on the globe – it lags
behind the toy markets in the United States and the European Union – it will
reportedly become the largest traditional toys and game market worldwide
sometime within this decade. In just Thailand alone, according to Euromonitor
International in 2011 the country saw double-digit growth in toys and games
sales, much of which was accounted for imported brands. The company is also
seeking expanded distribution channels in emerging markets in South America as
well.
With a strong
assortment of toy and game offerings and an experienced management team, Big
Tree Group looks to be setting a strong foundation for profitable growth in
these key burgeoning regional markets as well as established ones.
For more
information, visit www.bigtreegroup.net
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