Hooters
Brazil, in partnership with Chanticleer Holdings, is establishing a fourth
Hooters location in Brazil with its inauguration projected for April 2014. This
new location is the first outside the state of São Paulo. With 690 square-meters,
the unit will be installed in the Carrefour Barra project, with a 300-seat
capacity. The other units in Brazile are all in the state of São Paulo; two in
the capital (in Vila Olímpia — since 2010 and in Mooca — inaugurated in 2012)
and one in the ABC region, in the city of Santo André (opened in August of this
year).
In
addition to Rio, Hooters Brazil and Chanticleer Holdings also intend to bring
the Hooters brand to Goiânia, Minas Gerais, Espírito Santo and Paraná.
Chanticleer Holdings already operates in Durban, Johannesburg, Cape Town, and
Emperor’s Palace in South Africa; Campbelltown in Australia; Budapest, in
Hungary and Nottingham, England. Its goal is to develop the restaurant’s
expansion outside the United States. Expansion in the US is entirely conducted
by Hooters of America.
The
Rio de Janeiro location is anticipated to join the list of highest grossing
units outside the United States. In the year of 2012, Hooters Vila Olímpia was
the third unit that generated the most profit around the globe, not including
the US restaurants, losing only to Tokyo and Singapore. “The sports events that
will take place in 2014 (World Up) and 2016 (Olympic Games) will considerably
drive the market, including the food and beverages sector. Furthermore, the
store’s profile has everything to do with the ‘cariocas’ lifestyle,” said
Marcel Gholmieh, partner of all Hooters units in Brazil.
One
of the reasons for Hooters’ success in Brazil is due to the Brazilians’ great
acceptance of casual dining. The famous Chicken Wings along with the ice-cold
draught Devassa pitcher (1.8-liter jar) are the main highlights. In addition,
the concept that blends the sports bar style to broadcasting sports on the
several TVs spread throughout the restaurant has everything to win over the
‘cariocas’ and the tourists. And of course, the famous Hooters Girls: one of
the chain’s trademarks.
Furthermore,
a few adaptations were included to please the Brazilian palate even further,
such as the ‘pastel’ (fried pastry) portion and ‘caipirinhas’, which do not
exist in the international menu, as well as other options for lunch dishes.
Children
also receive special attention. Similar to all other units, Hooters Rio also
includes a space and menu developed exclusively for the little ones. The
objective of all these adaptations is to increasingly attract families and
balance the amount of men and women that attend the establishment.
The
environment remains with its nonchalant aspect, including vintage signs,
paintings, special lighting, among other items. The wooden tables and counters
are also striking characteristics.
For
more information, visit www.chanticleerholdings.com
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