Bridgeline
Digital, The Digital Engagement Company™, specializing in enabling its
customers to maximize the performance of their mission critical websites,
intranets, and online stores, announced today that it has released the fifth
module to its iAPPS platform, iAPPS Social. This innovative social media
management solution gives customers the ability to quickly configure customized
watch lists tailored by social network, topic, or author to listen in on
relevant conversations occurring in social media, popular websites, and blogs;
prioritize and engage in conversations across the web without ever exiting the
iAPPS dashboard; and leverage the influence of exponential broadcasting of
content by publishing through to department, dealer, franchise or other
individual social media accounts.
According
to Nielsen, 46% of online users factor in social media input when making a
purchase decision. Accordingly, 93% of marketers claim to currently use social
media for business. iAPPS Social incorporates the rapidly expanding power of
social media as a business channel by enabling customers to identify, engage,
and capitalize with ongoing conversations across the web.
iAPPS
Social will be bolted on to the award-winning iAPPS platform, the only true, deeply-integrated
digital marketing solution with robust capabilities in content management,
eCommerce, eMarketing, web analytics, and now, with the addition of iAPPS
Social, social media management on one comprehensive .NET platform. iAPPS
continues to exist as the only Web Experience Management platform available as
either a true SaaS or perpetual license.
“‘Social
networking’ as a stand-alone concept is evaporating as the Web at large has
shifted to become inherently social — Social is now table stakes for digital
marketing. More than just another channel through which to publish content,
enlightened organizations are evolving to embrace Social as a critical means to
establishing engagement and delivering superior customer experiences,” says
Scott Liewehr, President and Principal Analyst of Digital Clarity Group. “iAPPS
Social combines technology and ease-of-use to help businesses focus on strategy
and customer engagement.”
For
further information, please visit www.bridgeline.com
About MissionIR
MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
