Wireless Ronin Technologies, a digital marketing technologies company, recently released the fourth generation of its RoninCast® software, which is designed to increase functionality and improve the customer experience while simultaneously reducing installation and operation costs.
Wireless Ronin’s proprietary RoninCast 4.0 software, continuing to expand on the omni-channel offering launched in 2011, now leverages HTML5 capabilities, providing a more cost-effective delivery of robust digital content to current and emerging marketing technology platforms including digital signage, interactive kiosk, mobile, social, and web. With the ability to use lower cost players along with decreased network demand and server requirements, the new browser-based functionality also drives ROI.
RoninCast 4.0 also features further integration of mobile devices with in-store digital technologies, enabling customers to engage with the brand using their own mobile tablet or smartphone. Filtering a fast food menu for allergens, playing an interactive game while waiting for services at a store, or downloading dynamic coupons from a digital display are just a few examples of new application capabilities. The addition of these new capabilities allow companies to improve the customer experience, drive purchase decisions, and deliver more relevant offers which, ultimately, increase loyalty and drive sales.
RoninCast 4.0′s new patent-pending content validation technology uses a heuristic, algorithmic process that ensures timely and accurate content playback. This, in turn, ensures that the correct content is always playing on the designated device. The software also continually monitors both the player and display, sending alerts regarding discrepancies identified by the algorithm.
Additional upgrades and improved usability features for RoninCast 4.0′s new RSS feed widgets include specific zone-based scheduling, enhanced cache management, cloud-based or on-site hosted solutions, and a remote installation option.
“This new release demonstrates our commitment to continued technology investments to bring our customers unmatched digital marketing functionality,” commented Scott Koller, Wireless Ronin’s president and CEO. “With these key enhancements, our customers can accelerate and drive ROI. Given its lighter hardware and bandwidth requirements, we estimate RoninCast 4.0 can substantially reduce the initial investment and typical payback period. RoninCast 4.0 will continue to set our digital marketing solutions platform apart from the competition, paving the way for broader adoption by existing customers and generating new customer wins.”
Scheduled for release in March 2013, RoninCast 4.0 will be publicly debuted at the world’s largest international interactive display exhibition, Digital Signage Expo (DSE), February 26-28, 2013, in Las Vegas.
For more information on Wireless Ronin Technologies, visit www.wirelessronin.com
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