FAB Universal, a worldwide distributor of digital entertainment, yesterday announced that podcast download requests achieved an all-time high in the fourth quarter of 2012 with 1.6 billion for 2013 (or well over 2 billion adjusted for new algorithmic process improvements implemented the past two years). Marking a new milestone for the company, FAB Universal has nearly 5 million audience requests for podcast shows each and every day on the Libsyn Network, representing 1.7 million hours of daily content distributed in 240 countries around the world.
At the beginning of 2013, unique monthly audience members grew to over 25 million individuals, marking another milestone achievement. Following this trend, the Libsyn Network is now expected to reach over 60 million unique individuals in 2013.
Given the shift in methods through which requests were made, statistical algorithms were tweaked over the past two years with a focus on podcast consumption behavior to better account for requests from mobile devices. Approximately 50% of podcast shows are now being distributed to mobile devices such as iPhones and iPads, with iOS (Apple) devices making up 84% of mobile requests while Android accounts for 15%.
Driven by the continued expansion of content by producers, network and audience milestones have reached a new all-time high. Currently, the Libsyn Network is being used by over 13,000 paying content publishers for distribution and monetization services for over 1.1 million unique episodes. With the addition of over 1,500 shows already in 2013, new account sign-ups and revenues are also at an all-time high.
“Revenue and network numbers are up across the Libsyn podcast business and we are excited that focus on expanding recurring revenues through hosting and monetization is paying off,” commented Laurie Sims, President, Libsyn. “Steady growth in 2012 allowed us to reach new highs and proved that podcasting represents significant opportunities for revenue and audience expansion. We continue to exceed goals and enter 2013 with strong momentum to increase revenue as content, audience numbers and download requests grow. Libsyn remains the premier podcast distribution and monetization platform in the world and continues to demonstrate its dominance over all other podcast media distributors.”
For more information on FAB Universal, visit www.fabuniversal.com
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