Thursday, February 14, 2013

JetBlue Airways Corp. (JBLU) Introduces Digital Boarding Passes in Updated 2.0 App


JetBlue Airways, the digitally-minded airline that makes traveling even easier with the introduction of mobile boarding, today announced that customers in eight of the airline’s largest cities can now download electronic boarding passes onto their cell phones using the newly re-launched version 2.0 of the JetBlue mobile app, saving time and paper at check-in, security, and during the boarding process.

By downloading the JetBlue’s new 2.0 version of their app onto their iPhone or iPod touch devices, customers can now take advantage of mobile boarding and check in for their flights. Displayed as an encrypted two-dimensional barcode along with customer and flight information, each paperless boarding pass can be scanned by TSA security officers to validate the authenticity of the boarding pass at the checkpoint. These digital passes can then be presented at the gate for streamlined boarding. Even More Speed, the airline’s expedited security offering, can be purchased separately and will see that reflected prominently on their mobile device to fly through security at the airport. JetBlue has stated that plans are in progress to bring these features to its Android app in coming months.

JetBlue’s newly refreshed 2.0 app includes also includes:

The ability to search for and book flights using TrueBlue points
Timetables to view flight schedules
Maps to help find your way through many of our terminals
Updated city guides to learn about the hotspots at your destination and check the hourly and daily weather forecasts
A revamped postcard tool with new customization options and new downloadable iPhone wallpapers of JetBlue’s iconic tailfin patterns

“As we see an increasing number of travelers wishing to take advantage of mobile boarding passes, we’re pleased to extend our digital offerings to include this and some other great features for our customers,” commented JetBlue’s Vice President Customer Connections Michael Stromer. “Mobile boarding is good for customer convenience, makes us a leaner company, and supports our efforts to become a greener airline.”

Considered to be the airline with the best customer service in the skies, JetBlue is focused on constantly improving and refreshing the customer experience. JetBlue introduced its refreshed digital experience with an award-winning jetblue.com, jetblue.com/mobile, and iPhone and Android apps in early 2012. In late 2012, JetBlue introduced its ThinkUp! campaign by calling on customers to help design its latest tablet app, which is currently in development. JetBlue has announced plans to expand mobile boarding capabilities to additional cities in its network and on multiple electronic devices throughout 2013.

For more information, visit www.jetblue.com

About MissionIR

MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.

Sign up for “The Mission Report” at www.MissionIR.com

Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html