Thursday, August 23, 2012

GreeneStone Healthcare Corp. (GRST) Finds Success Augmenting Canada’s Public Healthcare System


Canada’s government-administered healthcare system has garnered strong support from the Canadian public over the years. The government takes care of financial administration, and does not participate in care or a patient’s medical information. The doctor and the government deal with the billing separately from the patient, and the overall simplification has resulted in lower per capita healthcare costs than in the U.S. Nevertheless, capacity is being stretched, providing significant opportunity for private clinics catering to executives and special needs. GreeneStone operates medical and healthcare clinics in Ontario, offering addiction treatment, endoscopy, and a variety of executive health care services.

Among other things, GreeneStone emphasizes the integration and coordination of its executive health services, ensuring that the client’s physical health, emotional wellbeing, and overall performance are all interconnected, versus typical executive health programs where differing services are provided by separate vendors who do not usually communicate. GreeneStone uses a case management approach, centered on assessing the client’s needs and collaborating with specialists to address those needs with integrated services. They offer initial intake by a highly-trained case manager who facilitates triage to best-in-class physicians, clinicians, and coaches.

One of GreeneStone’s major areas of growth is in addiction treatment, where they can offer in-patient care which is often the only solution. The GreeneStone Muskoka Addiction Treatment Centre for Executives offers Canada’s most comprehensive treatment for addiction and co-occurring disorders. Approaching full capacity at its Muskoka location, the company is expanding to handle increasing demand for addiction treatment. In conjunction with this, GreeneStone has focused on Boomers, executives, and professionals as its primary patient stream (with the 18-30 year old segment as the secondary stream). With a dedicated Eating Disorder clinic facility secured, and the launch of the outpatient and aftercare clinic underway, GreeneStone is extending its vertical expertise in addiction treatment and related mental health issues.

For additional information, visit the company’s website at www.GreeneStoneClinic.com

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