Selectica, Inc. (SLTC) Guided Selling Recognized as a Finalist in the Best New SaaS or Cloud Computing Product Category

Selectica, a provider of software that improves sales cycles and streamlines contract processes, has been acknowledged as a finalist in the 4th Annual 2012 Golden Bridge Awards for the Best New SaaS or Cloud Computing category for its Selectica Guided Selling cloud-based offering.

“Selectica Guided Selling empowers growing companies and their sales channels to accurately map customer needs to their solutions, and protect margins by enforcing pricing and approval policies,” said Kamal Ahluwalia, Chief Strategy Officer at Selectica. “We’re honored to have the Golden Bridge Awards acknowledge our mission to deliver this patented, cloud-based sales technology to a broader market.”

When Selectica Guided Selling was released in February 2012, customers had the opportunity to apply the patented configure-price-quote software integrated with Selectica Contract Lifecycle Management to guide them from configuration to quote to contract. Selectica Guided Selling allows companies to easily define and maintain rules to guide the sales process. After rules are established, sales teams are able to configure deals within a step-by-step selection environment, driven by a declarative constraint engine that dynamically includes or eliminates choices based on user input.

The Golden Bridge Awards serve to recognize the finest companies of all types and sizes across the globe in categories such as Best Products, Innovations, Management and Teams, Women in Business and the Professions, and PR and Marketing Campaigns. Companies will be formally honored in San Francisco, California, on Tuesday, October 2, 2012, during the fourth annual awards dinner and presentation.

For further information, please visit www.selectica.com

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