Autobytel is an online leader offering consumer purchase requests and marketing resources to auto dealers and manufacturers. The company also provides consumers with the information they need to purchase new and used vehicles.
Today, the company and AutoPacific, an automotive marketing research and product consulting firm, announced the 16th annual Vehicle Satisfaction Awards. Based on the largest single-model year survey of vehicle owners, the Awards are designed to help consumers make informed vehicle purchase decisions with a true “word-of-mouth” survey.
More than 75,000 vehicle owners across all major manufacturers took part in the survey. New vehicle owners provide input on 48 individual attributes that objectively measure the ownership experience. Some of the attributes covered by the survey include power and acceleration, interior and exterior styling, cargo capacity, quietness of the vehicle, the ease of getting in and out of the car, and driver’s seat comfort.
The survey seems to indicate that overall drivers are satisfied with the autos they purchased. The president of AutoPacific, George Peterson, summed up the survey results. He said, “In today’s market, it’s difficult to find a low-quality vehicle. The quality of vehicles from all manufacturers has risen to the highest level in history.”
For specific survey results and more information about the company, please visit Autobytel’s website at www.autobytel.com
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