“U.S. Bank recognizes the power of mobile imaging and its ability to enhance our customers’ experience by giving them new and innovative ways to access and manage their banking relationship with us,” said Niti Badarinath, U.S. Bank’s senior vice president and head of mobile banking.
Beginning in November 2013, users will be able to easily take advantage of credit card balance transfer offers from U.S. Bank. All they have to do is simply snap a photo of a credit card payment coupon using their mobile device and send it to U.S. Bank to apply for a balance transfer to a U.S. Bank credit card. U.S. Bank will be the first leading bank to offer this innovative credit card service.
U.S. Bank will continue to enhance their customer’s mobile experience with Mitek’s MiSnap™ in the first quarter of 2014. MiSnap™ further simplifies the imaging process by automatically capturing the best possible photo without the customer needing to “snap” the picture.
“It is a pleasure working with U.S. Bank to redefine what consumers expect from their mobile banking experience,” said James DeBello, Mitek’s president and CEO. “Using our patented mobile balance transfer process, U.S. Bank can bring the power of mobile imaging to a traditional balance-transfer marketing program.”
For more information on U.S. Bank, please visit www.usbank.com. For more information on Mitek, please visit www.miteksystems.com
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