Cobra Electronics Corp. (COBR) Partners with Professional Race Truck Transporters Association for 2012/2013 NASCAR Camping World Truck Series(R) Seasons

Cobra Electronics, a leading designer of mobile communications products in the United States and around the world, yesterday announced that its partnership with the Professional Race Truck Transporters Association (PRTTA) has been finalized and extends throughout the 2012 and 2013 NASCAR Camping World Truck Series(R) seasons. Cobra specializes in the development and marketing of CB radios and GPS navigation systems for professional drivers. Cobra has a longstanding heritage of product innovation and partnerships with both the trucking and automotive industries, as well as their respective drivers.

The PRTTA, a trade association of professional drivers, is responsible for the handling of transportation of NASCAR trucks across the country, from venue to venue. Entrusted to transport some of the world’s most advanced and powerful automobiles in equally sophisticated, state-of-the-art trailers, the PRTTA drivers are considered among the best, most seasoned in the industry. The PRTTA rely on approximately 50 drivers to handle the transportation needs for the 2012 NASCAR Camping World Truck Series season.

“The members of the PRTTA are extremely proud and honored to partner with Cobra, the true market leader and creators of today’s finest electronics for the professional driver,” said PRTTA President Terry Lynch. “The Bluetooth(R) technology they have incorporated into their CB radios allows our member drivers to not only to be compliant with today’s hands-free driving regulations, it also enables us to stay in touch with our families as we travel the country for the NASCAR Camping World Truck Series circuit.”

Cobra Electronics has been an industry leader for over 40 years, providing technological innovations in CB radios, in-cab communications, and navigation for professional drivers. That legacy is continued through a series of patented and award-winning breakthroughs for truckers. Because of the company’s notoriety within the industry, Cobra is often called-upon to support many of the industry’s leading events and conferences, including the Great American Trucking show, The Mid-American Trucking Show, and the Iowa 80 Jamboree. Robb Mariani, host of American Trucker, is also a long standing affiliate of Cobra.

“It’s an honor for all of us at Cobra to partner with the Professional Race Truck Transporters Association and continue our relationship with the professional driving community as one way of thanking truckers for their long-standing support and loyalty to the Cobra brand,” said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. “We look forward to a powerful and exciting finish to the 2012 NASCAR Camping World Truck Series season and a spectacular year in 2013, and we’re honored to extend our relationship with this incredible group of professional drivers.”

To learn more about Cobra Electronics, visit www.cobra.com

About MissionIR 

MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.

Sign up for “The Mission Report” at www.MissionIR.com

Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html