With a track record spanning nearly 60 years, the infamous Godzilla is a globally recognized character with an impressive fan base. JAKKS Pacific, a leading U.S. toy and consumer products company, announced earlier today its partnership under a licensing agreement with Warner Bros. Consumer Products to bring the iconic Godzilla to life with a product line of large-scale figures and other toys that will be inspired by the Warner Bros. Pictures’ and Legendary Pictures’ anticipated feature film Godzilla. The film is set to premiere on May 16, 2014.
JAKKS’s line of Godzilla products is expected to include one of the largest toys in Godzilla history, an Ultimate Large Scale Godzilla Figure at a length of over 43’’. The massive toy will also feature 12 points of articulation. JAKKS Pacific’s licensing agreement with Warner Bros. Consumer Products to manufacture, distribute and market Godzilla toys and products marks a decade long partnership. They’ve previously collaborated on projects for Warner Bros. Pictures’ and Legendary Pictures’ Man of Steel and The Dark Knight Trilogy, properties also brought to fruition through JAKKS’ Big Figures line.
“This new version of GODZILLA is an epic rebirth of the iconic Toho property that transcends the disaster movie genre. The monster himself is a symbol that has remained an indelible part of pop culture for the last 60 years,” commented Legendary’s Chief Marketing Officer Emily Castel. “We can’t wait for the fans to get their hands on the line of products that JAKKS and Warner Bros. have created that embody the experience of Godzilla, King of the Monsters.”
Jack McGrath, Chief Operating Officer, JAKKS Pacific, Inc. stated, “We are excited to partner with Warner Bros. Consumer Products once again to bring this world-renowned iconic figure to life in our Big Figures line. We have extensive experience in the creation and marketing of large scale figures based on powerhouse film franchises and we expect this new line of even bigger figures to make a true contribution to the Godzilla legacy.”
“As we gear up for the highly anticipated release of the epic feature Godzilla, from Warner Bros. Pictures and Legendary Pictures, WBCP is thrilled to partner with JAKKS Pacific on a larger than life figurine that will truly do justice to the ‘King of Monsters,’” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.
It is expected that the Godzilla product line from JAKKS Pacific will become available at major retailers in time for the theatrical release in May of 2014.
To learn more, please visit www.jakks.com
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