Boston Therapeutics, a
developer of complex carbohydrate chemistry-based drugs that address diabetes,
has signed a consulting agreement with Generosus Advisors, LLC and Fortified
Management Group, LLC to market the SugarDown® dietary supplement in the United
States on a non-exclusive basis.
SugarDown® is intended to
support healthy blood sugar. In clinical studies the product demonstrated its
capability to reduce after meal sugar spikes. Marketing efforts of SugarDown®
will be conducted through the Help Now Network (HNN), a healthcare marketing
company and its affiliates. Fulfillment of all customer orders for SugarDown®
will also be managed by HNN, as well as other direct distribution channels.
HNN maintains a database
through its affiliate of approximately 2 million members, many of whom fit the
SugarDown® market demographic. SugarDown® will be test-marketed to this
member-base via trained outbound call center outreach and electronic media.
“In our marketing agreement
for SugarDown® in the United States, we are working with a company that has a
broad knowledge of the needs of those who fit our ideal customer profile,”
Kenneth A. Tassey, Jr., president of Boston Therapeutics, stated in the news
release. “HNN has created an impressive database of loyal members. We are
confident that HNN will effectively communicate the benefits of SugarDown® to
these individuals and efficiently distribute the product when orders are
placed.”
Thomas Scipione of HNN
further explained the marketing company’s experience with other products
targeting diabetes management.
“We are very excited to
introduce SugarDown® to our two million members. Over the past several years we
have marketed many products that are beneficial to our members to help them
better manage their disease. We plan to rollout a marketing campaign for SugarDown®
in the next few weeks. Help Now Networks is in the business of lead generation
through digital media and telemarketing services. For the past five years HNN’s
primary focus has been in healthcare of which diabetes has been our core
campaign,” said Scipione.
For more information visit
www.bostonti.com
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