Today before the opening
bell, Boston Therapeutics announced that it had signed a consulting agreement
with Generosus Advisors, LLC and Fortified Management Group, LLC to market
SugarDown® in the United States on a non-exclusive basis. The marketing of SugarDown
will be done via the Help Now Networks, a healthcare marketing company, and its
affiliates.
Kenneth A. Tassey, Jr.,
President, Boston Therapeutics, said, “In our marketing agreement for SugarDown
in the United States, we are working with a company that has a broad knowledge
of the needs of those who fit our ideal customer profile. HNN has created an
impressive database of loyal members. We are confident that HNN will
effectively communicate the benefits of SugarDown to these individuals and
efficiently distribute the product when orders are placed.”
Thomas Scipione of Help Now
Networks, added, “We are very excited to introduce SugarDown to our two million
members. Over the past several years we have marketed many products that are
beneficial to our members to help them better manage their disease. We plan to
rollout a marketing campaign for SugarDown in the next few weeks. Help Now
Networks is in the business of lead generation through digital media and
telemarketing services. For the past five years HNN’s primary focus has been in
healthcare of which diabetes has been our core campaign.”
As of now, Health Now
Networks maintains a database of its affiliate of some 2 million members, of
whom many fit SugarDown’s target market. SugarDown is an over-the-counter,
chewable tablet that, when taken prior to meals, is designed to reduce
post-meal elevation in glucose. The food supplement will be test-marketed via
trained outbound call center outreach and electronic media. Health Now Networks
will be managing fulfillment of all customer orders and other distribution
channels.
For more information on
Boston Therapeutics and SugarDown, visit: www.bostonti.com
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