Wednesday, March 12, 2014

ForceField Energy, Inc. (FRNG) Sees Opportunity for Primary Market Player

ForceField Energy recently acquired exclusive North American rights to distribute high performance light emitting diode (LED) lighting fixtures used in a wide array of applications. All of the company’s products are manufactured by the respected Shanghai Lightsky Optoelectronics Technology Co., Ltd. located in Pujiang Town, Minhang district, Shanghai, China.

The LED light is considered “green” because of the absence of dangerous chemicals and minerals in the product combined with significant reduction in energy consumption by as much as 80% of traditional lighting products. Plus, LEDs offer less heat as compared to incandescent bulbs or other conventional light sources.

Industry advances in the performance of LEDs have made these lighting applications attainable commercially. Lumens per watt from an LED have increased to over 140 lumens today from only 55 lumens per watt just a few years ago making LED lighting a viable and economically attractive alternative to conventional lighting options. LED fixtures are comprised of LED diodes which are combined with circuitry, housings and controllers to create the end product, the “LED fixture.”

As noted by Forcefield, efficiency ratings of LED fixtures are only partially determined by the LED diode. The ultimate efficiency is determined by the way it is configured and engineered within the fixture. This is looked upon as a unique strength and differentiator in the industry, and what makes Lightsky’s products proprietary.

Lightsky holds several design and utility patents and certificates including ISO9001, CE and Rohs. The use of higher quality diodes along with proprietary circuitry, electronics and quality assembly means that Lightsky’s LEDs can achieve a 60,000-hour rated life. Lightsky is a supplier to large commercial and institutional users with product portfolios ranging from illumination LED lighting to LED video display systems and architectural LED lighting. Its products can be found in major projects including Shanghai International Airport, the 2010 Shanghai World Expo and Hong Kong University.

ForceField Energy intends to leverage its relationship with Lightsky to capitalize on a huge market opportunity that currently, from the company’s perspective, has no major player. FRNG plans to offer an array of commercial LED products for warehouses, canopies, parking garages, exterior building facades, and parking lots, along with office space and retail chain replacements for fluorescent fixtures.

For more information about the company, visit www.forcefieldenergy.com

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