Broadcast Live Digital
Corp., a “Digital out of Home” network manager that provides complete
deployment, content creation, and remote management of all its location-based
digital media networks, announced that it is primed to launch “Location Based
Healthcare Digital Media Networks” in the billion dollar “Digital out of Home”
sector throughout North America.
With the release of their
location specific platforms in the healthcare arena, Broadcast Live Digital
Corp. is elevating digital display marketing and health related to new heights,
both creatively and financially. BFLD has developed a proven model for multiple
platforms including Optical, Primary Care Physicians, Specialists, and
Pharmacy.
Two pioneers of
location-based digital media lead the BFLD team with expertise in complementary
disciplines. Robert Oswald is a seasoned professional and the creative force
behind the rollout and development of multiple marketing networks in the USA.
Oswald created the Hearing News Network platform that was adopted by two of
North America’s largest hearing healthcare retailers, HearUSA, and Beltone.
Business development, marketing and vision are the core strengths Mr. Oswald
brings to BFLD. Matthew O’Brien is the Chief Technology Officer. Mr. O’Brien
has developed, managed and deployed over a thousand systems and networks over
the past 10 years in the healthcare and retail sectors.
When attempting to reach
patients or clients, location-based digital media is the fastest growing
marketing strategy today. This is reflected in recent surveys that revealed
location-based digital media is an influential tool in driving office traffic
and consumer buying decisions.
Through customer engagement
at the “point of care” with dynamic and active messaging, digital media is
capable of capturing the attention of an audience with new, entertaining, and
relevant content. Studies back up this notion, showing that patients sitting in
a clinic’s waiting room are more susceptible to a digital screen and the
advertising and messages it carries than to thumb through brochures, pamphlets,
or old magazines.
Robert Oswald CEO of BFLD
states, “Too many digital marketing firms are using static images, basic
pre-recorded messages, video loops, or simple business card ‘advertising’.
These models are missing an enormous opportunity to engage an audience that is
captive to be ‘entertained’ and ‘educated’ as they wait for their appointment.”
The waiting rooms of North America’s healthcare facilities are the most
desirable for the delivery of location or community specific advertising from
major pharmaceutical or complimentary service providers. Distraction within a
clinic environment is minimal and our approach to healthcare is friendly and
informative.
For further information,
please visit www.tech9.ca and www.broadcastlivedigital.com (coming soon).
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