Bluefly, Inc. (BFLY) Names New Chief Financial Officer

Bluefly is a leading online retailer of fashion brands, fashion trends, and superior value. In 2011, the company added to its portfolio by launching Belle & Clive, a members-only shopping destination that presents selections of top brands via limited-time sales.

The company announced today that James Gallagher has joined Bluefly as its Chief Financial Officer. He comes to Bluefly with over 33 years of extensive financial, strategic, and operations experience with growth-oriented international, entrepreneurial, and corporate entities across a broad range of industries. These industries included internet-focused marketing, e-commerce, entertainment, and technology.

Most recently, Mr. Gallagher was CFO at Vertro, an internet search engine, marketing, and technology company that manages a network of websites. It also builds and markets browser-based consumer applications. Prior to his stint at Vertro, Mr. Gallagher owned and operated Gallagher Enterprises, a strategic financial and management consulting firm he founded in 2001. It provided strategic consulting on financial and operational issues as well as structuring and funding resources to start-ups and high-growth companies with revenues up to $150 million.

Prior to Gallagher Enterprises, he held senior financial and operations positions at a number of growth oriented entrepreneurial entities including technology firms such as VRex, Viz-rt, Infocus Employee Services, Medsite, Reiss Media Enterprises, Sony Music Entertainment, and the accounting and consulting firm of Arthur Anderson.

Bluefly’s CEO Joseph C. Park commented on the hiring of James Gallagher, “We believe that adding James to our executive team will enable us to better capitalize on strategic and growth opportunities at this exciting time in our company’s evolution.”

For additional information about Bluefly, visit www.bluefly.com

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