FAB Universal Corp. (FU) Reports an Over 100% Increase in Ad Revenue for Libsyn

FAB Universal is a global leader in global media entertainment sales and distribution. The company distributes billions of movie, music, podcast, TV show, and other digital files to consumers in 240 countries.

The company today announced that 2012 third quarter revenue growth was 186% over the year-ago period for its podcasting platform, Libsyn. The Libsyn podcasting platform offers a suite of powerful monetization tools for publishers including a dynamic advertising and campaign management system (Alchemy) that targets the 25 million unique monthly audience members who download entertainment from the network.

Advertising revenues connected with Libsyn grew 116% in the third quarter of 2012 versus the same period last year. Advertising revenue is generated through the paid placement of third party podcast ads in addition to producer-provided advertisements. Producers receive revenue sharing from the ads. The company’s Alchemy system stitches ads seamlessly into the content and provides campaign management and reporting.

FAB Universal also reported that the Libsyn network has another new advertiser on its podcasts, Ting.com. This company is a mobile phone service provider covering the U.S. market. For additional information about FAB Universal and its Libsyn network, please visit www.fabuniversal.com.

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