Public companies and investor relations firms can no longer ignore the powerful advantages of integrating a social media strategy. According to Investis, 40 percent of FTSE 250 companies now have a dedicated corporate social media presence compared to just 14 percent a year earlier. At this rate of growth, companies will soon be in the minority if they continue to shun the power of social networking.
Investment decisions are increasingly influenced by the things being said on social media sites. According to a recent survey, 85% of financial services professionals under 50 are using social media. Not long ago, social networking was considered only a fad by many companies, but it is now clear this new form of communication is here to stay.
Social media offers incredible dynamics that set it apart as a leading and preferred means of communication by increasing transparency and enabling a dynamic communication strategy. As more investors, analysts, and financial journalists use social networks as a primary source of information, many will ask themselves why certain companies are holding back.
For more information on the growing use of social media relations and how public companies can enhance shareholder communication, visit http://MissionSMR.com.
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