China-based hog producer Tianli Agritech announced that it is launching its black hog products in several regional supermarket chains in Beijing, including HAU LIAN and YONG HUI. Beijing is the largest pork consuming market in China with an estimated 10 million hogs consumed annually as fresh, refrigerated, and frozen meat cuts.
Tianl’s black hog pork cuts will be introduced under the Tianli-Xiduhei™ brand in advance of Chinese New Year celebrations. The Tianli-Xiduhei™ black hogs and its meat cuts are a product of the company’s “10,000 families and 1,000,000 Black Hogs” program in Enshi Prefecture, Hubei Province. Under the auspices of the local government, Tianli is supporting local farming, breeding, and production of black hogs fed with its proprietary feed formula.
Hanying Li, Chairwoman and CEO of Tianli Agritech, remarked, “Entering the Beijing market is an important milestone for our black hogs program. Tianli’s goal is to serve premium quality pork to the general market. Success in the Beijing market will validate our 10,000 families and 1,000,000 Black Hogs program and also contribute to our revenues and earnings in 2013.”
Black hog meat is known throughout China as a superior pork product, rich in flavor, macronutrients, and naturally-occurring antioxidants like selenium. Selenium is used in treating diseases of the heart and blood vessels, including hardening of the arteries. Trace levels of selenium are found in many plants and protein foods which are widely respected for their health benefits by Chinese consumers. Tianli-Xiduhei™ will highlight the selenium content in its black hog meat cuts on its packaging and marketing.
For more information, visit www.tianli-china.com
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