Hipcricket, mobile marketing and advertising company and wholly owned subsidiary of Augme Technologies, today announced that it has processed more than 175,000 campaigns, reflecting double-digit percentage growth in the number of campaigns processed each month since February 2005, and a more than 15 percent sequential quarterly increase over the past 20 fiscal quarters.
Hipcricket reports that it has completed more than 25,000 campaigns for calendar year 2012, outpacing its record performance achieved in 2011 when the company managed more than 61,000 campaigns, a 76 percent increase over the 34,000 campaigns developed and executed in 2010.
“With increasing frequency, existing and new customers are turning to Hipcricket and to our patented technology for mobile advertising coupled with our unique post-click engagement that facilitates remarketing and additional monetization opportunities,” Eric Harber, chief operating officer of Hipcricket and Augme stated in the press release.
The company also highlighted its operational achievements for the current calendar year, including:
• Being chosen by a “major studio” to design and implement a comprehensive campaign to attract, engage, and re-target audiences on the mobile device. As a result, the movie surpassed its previous opening weekend records for box office purchases made with mobile devices.
• Named as one of three “Mobile Marketing & Advertising Agency of the Year” finalists; beating out of a pool of 600 entrants in the prestigious GSMA annual global mobile awards competition.
• Announced new features and functionalities for its AD LIFE® mobile marketing and advertising platform.
The company will further discuss these details in its fourth quarter and year-end fiscal 2012 conference call in early-mid May 2012.
For more information visit: www.hipcricket.com
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