- SRAX
leverages powerful momentum in data-driven economy to become leader in
nascent global data market
- New
international privacy regulation, increasing consumer demand for data
ownership fuel SRAX’s growth as competition lags behind
- SRAX
poses attractive investment opportunity offering high growth backed by
highly valued, data-based business model
Today’s consumers are savvy about their data – recent
regulations like California’s Consumer Privacy Act (CCPA) have given citizens
the choice over whether they release their digital data, and many are opting
out. This has left brands searching for mechanisms to reveal information about
their target audiences and data companies scrambling to comply to new
regulations. One company at the forefront of this new data era is SRAX
Inc. (NASDAQ: SRAX), a digital marketing and consumer data management
technology company offering a way for all stakeholders – brands, consumers and
advertisers – to earn a piece of the data pie.
SRAX’s novel technology is revolutionizing the data collection
market. The Company developed two flagship products – BIGtoken, which collects
consumer data and SRAX IR, which collects public company data from the stock
market. The Company has achieved significant revenue milestones in 2019 and
expects to grow on the back of a global momentum underpinning the data
collection landscape. The momentum is built upon the growing recognition that
data is one of the most valuable resources in the modern economy and, also,
that data owners should benefit from the data they create – a movement
recognized by new regulations being introduced around the world.
BIGtoken is a unique digital marketing product that
leverages consumers’ increasing awareness of the value of their digital data to
create a symbiotic relationship with brands hoping to access this data.
BIGtoken allows consumers who register with the platform to own and earn from
their data, as these datasets are sold to consumer brands’ marketers. Major
brands in the CPG, automotive, investor-relations, luxury and lifestyle
verticals then utilize this data to understand and serve their target market
and core customers. Due to its forward-thinking strategy, SRAX has already
attracted leading CPG brands such as Proctor & Gamble, Kraft, Sun-Maid and
a variety of others. At the same time, the platform allows consumers to make
money from selling the data they are creating as part of their digital
footprint.
“We’re getting a lot of brand recognition around BIGtoken
because of the California Consumer Privacy Act (CCPA), which is a law that’s
been implemented in California for privacy and also GDPR in Europe, and there
are thirteen other states that are issuing a similar type of laws,” SRAX CEO
Christopher Miglino stated in an interview with NetworkNewsWire’s Stuart Smith
(http://ibn.fm/m8gkz). “We
are very lucky to be positioned to be able to capitalize on that.”
The CCPA was created in response to the public’s demands.
The new law came into effect on January 1 of 2020, granting consumer rights
relating to access, deletion and sharing of personal information collected by
businesses. By putting power in the hands of the consumer, BIGtoken has been
experiencing rapid growth, with three to five thousand new users joining daily.
In an environment that is only going to grow in its scrutiny over consumer data
collection and management, the addressable market is poised for growth, and
SRAX appears to be at the forefront of the trend.
The second flagship product that the Company developed is
SRAX IR, a platform that helps public companies communicate with their current
shareholders and also engage more effectively with potential investors by
leveraging data that tracks investors’ behavior in the stock market. The
product collects data about stock buyers’ and sellers’ activities in the market
to uncover trends in their behavior over time, helping public companies track
return on investor outreach programs.
SRAX’s diversified business model generates multiple income
streams across the world’s largest markets, from North America and Europe to
massive markets in India and Mexico (http://ibn.fm/coJdl). It has a solid growth foundation
backed by the irreversible movement that recognizes the value of data in
today’s data-driven economy while acknowledging consumers’ heightened demand
for data privacy and ownership. SRAX is a pioneer in this nascent globally
scalable market and is uniquely positioned to profit from being at the front of
the pack in a space that is yet to experience rapid growth. With a business
model that opens up virtually limitless monetization opportunities, SRAX is an
attractive investment opportunity for investors who seek growth backed by
fundamental driving forces.
“We have some amazing plans for 2020,” Miglino stated,
adding that “2020 is when we’re going to start seeing both BIGtoken and SRAX IR
starting to contribute to the top line for the Company.”
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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