- CEO
announces that company will sponsor infomercials touting benefits of CBD
oil sold through CBD Biotech Co. subsidiary
- CBD-oil
awareness campaign consists of China AM radio infomercial, WeChat group
infomercial and New York radio infomercial
- CIIX
planning to expand CBD product offerings in China
ChineseInvestors.com Inc. (OTCQB: CIIX) CEO Warren
Wang announced during a MoneyTV interview that CIIX is
launching a media campaign to raise awareness of the benefits of CBD oil (http://ibn.fm/PqQCy). The
multimedia campaign consists of three infomercials: one aired on AM radio in
China, one posted on WeChat and one aired on New York radio.
“A lot of people do not understand the benefits of CBD oil,”
Wang noted during the broadcast interview. Sharing the benefits of CBD oil is a
priority for the company because its China subsidiary, CBD Biotech Co., is
expanding its CBD product offerings.
During his interview with MoneyTV host
Donald Baillargeon, Wang said the purpose of the media campaign is to raise
awareness – and ultimately sales – of CBD oil products offered by CBD Biotech.
“We will have an infomercial in an AM radio show in China
for one month to start to create an awareness campaign to explain the benefits
of CBD oil and the differences between full-spectrum CBD and CBD isolate,” Wang
said. “We believe that CBD oil is very helpful to your health. We see CBD oil
as a huge, huge market over the next three-six months.”
The educational infomercial by CIIX shared on a WeChat group
site puts the company’s CBD-oil media-awareness campaign at the heart of
Chinese social media. WeChat is a multipurpose messaging, social-media and
payment app popular with consumers and used for everything from games, video
calls, food ordering and news content. WeChat is China’s largest messaging app
with a base of more than one billion people. The New York radio infomercial
also raises the company’s profile in the United States and with its American
audience of Chinese-speaking investors.
In addition to the campaign, CIIX’s website —
ChineseInvestors.com — explains the health benefits of CBD oil and details
where consumers can buy CBD oil through the company’s online store. Online
consumers can also purchase hemp-derived CBD products such as soft gels,
capsules and concentrates on the site. The site also educates consumers about
CBD, the CBD market and the differences between full-spectrum CBD and CBD
isolate.
During the interview, Wang also noted that the company plans
on using social-media multiplatform techniques to market CBD products as it
moves to boost online sales in China through CBD Biotech Co.
In earlier interviews, Wang noted that, through e-commerce
and social-media platform promotion, he sees CBD Biotech reaching profit
starting in the fourth quarter of 2020 fiscal year and throughout 2021 fiscal
year.
Besides offering its audience of investors real-time market
commentary, analysis and educational-related services, CIIX also provides
consulting services to smaller private companies looking to go public, in
addition to advertising, social media, and public relations consulting
services. Based in San Gabriel, California, the company was created in 1999 and
went public in 2011.
For more information, visit the company’s website at www.ChineseInvestors.com
NOTE TO INVESTORS: The latest news and updates
relating to CIIX are available in the company’s newsroom at http://ibn.fm/CIIX
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