Jerrick Media Holdings (OTCQB: JMDA), through Vocal, its
exclusive platform for digital creators, enables direct-to-consumer brands a
unique opportunity to team up with real creators who have established audiences.
A recent article discussing the company reads, “The future of marketing is
clearly noninvasive. A 2019 Statista analysis (http://ibn.fm/umROO) indicated that 25.8% of internet users
in the U.S. use some form of ad blocker, increased from 23.6% of users in 2017,
and 20.6% of users in 2015, and is expected to continue to grow (http://ibn.fm/y8Sx1). Obviously,
an advertising alternative is called for, and the shift seems evident: unlike
interruptive advertising, branded content is 22 times more engaging than other
content, and customers loyal to a brand spend up to two times as much on
branded services. Moreover, brands must adapt to the modern consumer, one whose
focus includes not only price and product availability but also a more holistic
interest in a company’s story — its purpose, community and corporate
responsibility efforts (http://ibn.fm/fTxJZ).
In short, brands need a way to engage on a more personal level with their
consumer audiences to tell their stories — and Jerrick’s Vocal platform has
provided a solution.”
To view the full article, visit http://ibn.fm/6W3dI
About Jerrick
Jerrick is a holding company that develops technology-based
solutions. Its flagship product — Vocal — is a long-form, digital-publishing
platform focused on supporting content creators by providing them with
publishing tools and monetization features that are embedded within digital
communities. Vocal is architected to enable targeted marketing of branded
content and e-commerce opportunities embedded within long-form content. Vocal’s
community sites are managed by a dedicated team, whose primary focus is on
creating safe communities and identifying monetization opportunities within
those communities. For more information, visit the company’s website at https://Jerrick.media.
NOTE TO INVESTORS: The latest news and updates
relating to JMDA are available in the company’s newsroom at http://ibn.fm/JMDA
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