SRAX
(NASDAQ: SRAX), a digital marketing and consumer-data-management technology
company, is well positioned as a rising number of consumers are demanding that
their data be kept private. An article discussing the company reads, “In
addition to simply desiring privacy, this movement also stems from a growing
awareness of the value of that data. The California Consumer Privacy Act
(‘CCPA’) was created in response to the public’s demands. The law took effect
on January 1, 2020, and created new consumer rights relating to access,
deletion and sharing of personal information collected by businesses. Consumers
are concerned that smart devices in their homes are being used to track
excessive information and that advertisers have access to that data. . . . ‘The
goal of the CCPA was to reign in the power that companies like Facebook have
over consumers,’ SRAX COO Kristoffer Nelson stated in a news release (http://ibn.fm/QbItB).
Ironically, Google and Facebook might actually be exempt from the CCPA. Nelson
went on to explain that the law was written by well-meaning people who simply
did not have a full understanding of the technology, data or advertising. . . .
‘The law that was created to challenge big-tech surveillance further entrenches
these legacy incumbents while harming small businesses and publishers,’ Nelson
continued. ‘But the law is now in effect, and the industry must comply.’ The
good news is that the law will create a better internet experience for the
consumer by forcing a more transparent and balanced relationship between the
consumer and the company.”
To view the full article, visit http://ibn.fm/UjJtf
About SRAX Inc.
SRAX Inc. (NASDAQ: SRAX) is a digital marketing and
consumer-data-management technology company. SRAX’s technology unlocks data to
reveal brands’ core consumers and the characteristics of those consumers across
marketing channels. Monetizing its data sets, SRAX is growing multiple
recurring revenue streams through various platforms. Through its BIGtoken
platform, SRAX has developed a consumer-managed data marketplace where people
can own and earn from their data, thereby offering everyone in the internet ecosystem
choice, transparency and compensation. SRAX’s tools deliver a digital
competitive advantage for brands in the CPG, investor relations, luxury and
lifestyle verticals by integrating all aspects of the advertising experience,
including verified consumer participation, into one platform. For more
information on SRAX, visit www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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