SRAX
(NASDAQ: SRAX), a digital-marketing and consumer-data-management technology
company, recently reported notable results from its BIGtoken platform’s 2019
holiday season omnichannel campaign at Walmart for leading packaged goods
company Kraft Heinz. An article discussing the campaign reads, “The case study
outlining the successful campaign demonstrates how BIGtoken was able to not
only identify known customers but also target incremental groups of likely
Kraft Heinz buyers (http://ibn.fm/slkFR).
The resulting high-value customer insights fueled enhanced audience targeting
and messaging — yielding an impressive 4.5% sales lift and a six-to-one return
on ad spend (ROAS). . . . ‘It’s important for Kraft Heinz to address data
accuracy, consumer privacy and emphasize first-party data in this new
environment,’ said TJ Palladino, Walmart shopper marketing manager for Kraft
Heinz. ‘BIGtoken does all of that. We are thrilled with the results we saw with
SRAX’s BIGtoken platform.’”
To view the full article, visit http://ibn.fm/4uJoP
About SRAX Inc.
SRAX Inc. (NASDAQ: SRAX) is a digital-marketing and
consumer-data-management technology company. SRAX’s technology unlocks data to
reveal brands’ core consumers and the characteristics of those consumers across
marketing channels. Monetizing its data sets, SRAX is growing multiple,
recurring revenue streams through various platforms. Through its BIGtoken
platform, SRAX has developed a consumer-managed data marketplace where people
can own and earn from their data, thereby offering everyone in the internet
ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital
competitive advantage for brands in the CPG, investor relations, luxury and
lifestyle verticals by integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more information, visit
the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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