The recent announcement by OurPet’s Company (OTCQX: OPCO) of
a new strategic partnership with the Japanese software developer, Aplix IP
Holdings Corp., shows that the Fairport Harbor, Ohio, company is exploring new
frontiers in the pet technology market. Just as new digital technologies have
expanded and are continuing to expand our capabilities, they are opening up new
possibilities for our pets.
There are existing pet tech devices on the market currently,
allowing you to stay in complete contact with your pets. One of the most basic
pet tech devices is, of course, a GPS tracker. A tracker can substantially
reduce the amount of time you spend in a state of anxious insecurity regarding
your pet’s whereabouts. Then, if you want to see where your dog goes (and who
doesn’t?) there’s a company that makes a harness fitted with a camera. As
pet-parents become more comfortable with new technologies for themselves, it’s
apparent they will want to extend their application to the pet members of the
family.
Social media is not only for pet-parents. You may have your
Facebook (NASDAQ: FB) account. Your dog can have a homepage on Pack. Pack
allows you or your dog, it’s not clear which, to ‘connect with your pack’. If
you have a Twitter (NYSE: TWTR) account, why don’t you get one for your canine?
Puppy Tweets is an electronic dog tag that sends messages to your home
computer, and then Tweets to you. Welcome to a brave new world!
The technology that may help OurPet’s Company get a paw-hold
in these lucrative markets may be the WirelessIDEA platform. Aplix IP Holdings
Corp. showcased its WirelessIDEA software-based technology for machine to
machine (M2M) applications at the International CTIA Wireless IT &
Entertainment trade show in San Diego back in October 2009. WirelessIDEA provides
tools that enable rapid development of M2M applications. Aplix is well-known
for its JBlend, a Java Micro Edition (Java ME) platform for embedded software,
which has been installed in close to three-quarters of a billion devices
worldwide.
This sort of innovation is nothing new to OurPet’s Company.
The company has a history of developing bright ideas. Its first was the
introduction of the Big Dog Feeder, which made it easier for big dogs to eat by
elevating the feeding bowl – low tech, but effective. The Big Dog Feeder has,
over the years, enjoyed great success, but OurPet’s Company isn’t the sort of
outfit to rest on its laurels. Its founder is an enterprising dynamic engineer
who has been elected to the National Inventors Hall of Fame. Today, the company
actually sells more toys for pets than feeding products. In recent years,
OurPet’s Company has been growing at twice the rate of the industry. Since
2010, it has had an annual compounded growth rate of about 6%. That seems very
likely to increase as OurPet’s Company gears up in pet tech.
For more information, visit the company’s website at www.ourpets.com
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