The Renaissance is a paradoxical period in history. It gave
us Michelangelo and da Vinci, but it also gave us the Borgias and their own
distinctive brand of terrorism. By all accounts, the Borgias even concocted
their own poison, the cantarella. Today, we have our own Borgias in the food
processing industry. Content Checked Holdings, Inc. (OTCQB: CNCK), has revived
the old profession of food taster with its innovative range of apps.
Kris Finstad, CEO of Content Checked, has been featured by
numerous media outlets, including a recent interview with BusinessRockstars
(http://dtn.fm/H3zm3). Finstad founded the company in July 2013 to create a
revolutionary marketplace for people with dietary restrictions and the
organizations who cater to them. Content Checked has introduced, so far, three
cutting-edge apps that provide comprehensive and accurate content information
and in-depth allergen and migraine definitions for most U.S. food products, the
reception to which has been tremendously positive. The company is already
generating revenue. Its latest 10-Q filing reveals revenues of $657,850 for the
6-month period ending September 30, 2015.
Before founding Content Checked, Finstad was chairman of a
UK-based offshore fund. He has also co-founded and funded several startups in
the technology, real estate and bio-tech fields and holds several board member
positions with various organizations. Founding Content Checked grew out of his
frustration as a father, not knowing what foods to buy to avoid triggering his
daughter’s allergies and intolerances. The first app launched by the company,
ContentChecked, tackled the problem of food allergies and intolerances.
ContentChecked, like later apps released by the company, can
be downloaded on a smartphone and allows a shopper to scan a product’s bar code
and determine if it is safe for consumption. The app provides access to an
expansive menu and recipe database with directions and ideas on food
preparation for avoiding allergic reactions, depending on a user’s allergy
settings. The ContentChecked app’s database includes over 400,000 products in
the U.S. and is continuously being expanded and updated. The database not only
lists allergens and food ingredients, but indicates any links between the two.
The ContentChecked app is also useful for food manufacturers and distributors,
since they are able to market to their target consumers from a platform at the
point-of-sale.
ContentChecked, MigraineChecked and SugarChecked are a trio
of easy-to-use apps for the modern, tech-savvy and health-conscious shopper. It
is estimated that over 38 million Americans suffer from migraine and chronic
headaches. As a result, it is no surprise that together, ContentChecked,
MigraineChecked and SugarChecked, have had over 2 million downloads and 66
percent of users are active at least 5 times a week. With SugarChecked, you can
scan the barcodes of grocery store products and determine the kind of sugars
contained within. The app identifies four main types of sugars that consumers
can avoid, including added sugars, artificial sweeteners, natural low-calorie
sweeteners and sugar alcohols. SugarChecked is an easy shopping tool that
allows consumers to decipher often-misleading food labels and receive
recommendations for healthier alternative products as they shop in real time.
CEO, Kris Finstad, has ‘skin in the game’. In a recent
letter to shareholders, he said, “As a measure of my confidence in Content
Checked as a company and as a brand, in September 2015, I converted
approximately US$1.1 million of my funds advanced to the Company into shares of
the Company’s common stock, at a conversion price set at US$0.96 per share.”
For more information, visit www.contentchecked.com
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