Earlier today, Content Checked Holdings, Inc. (OTCQB: CNCK),
the company behind an innovative suite of mobile apps for individuals with
dietary restrictions, announced a landmark partnership with Kitchology, Inc., a
mobile platform offering tailored recipes to consumers with special dietary
needs. Through this partnership, Content Checked will gain access to
Kitchology’s groundbreaking platform, including its library of core and curated
recipes for and by consumers with dietary restrictions or allergies.
Additionally, Kitchology will be granted access to Content Checked’s vast
database of nutritional and ingredient information, which includes data on more
than 300,000 packaged foods available for sale and distribution in the United
States.
“We’re thrilled to partner with Kitchology and work in
tandem to offer complementary solutions to families dealing with food allergies
and sensitivities,” Kris Finstad, chief executive officer of Content Checked,
stated in the news release. “More than 15 million Americans suffer from food
allergies, 60 million plus care about food sensitivity, so it’s important to
educate consumers about what ingredients are in packaged foods, and empower
them to take steps to cook sensibly.”
Prior to the execution of this partnership, the team of
doctors behind Kitchology spent more than a year searching for the best
supplier of in-depth, reliable nutritional data on readily available packaged
food products. After months of searching, it was determined that Content
Checked’s comprehensive database is the only one of its kind that meets the
lofty expectations of the Kitchology team. Moving forward, Kitchology will
benefit from a limited, non-exclusive and worldwide right to use, display and
analyze information from Content Checked’s database in order to improve the functionality
of its integrated cooking platform.
While the addition of Kitchology’s database of core recipes
into Content Checked’s suite of apps will certainly expand upon the
marketability of the ContentChecked, SugarChecked and MigraineChecked platforms
in the months to come, perhaps the biggest advantage of this agreement relates
to the company’s ability to license its nutritional data. This portion of the
agreement is particularly noteworthy, because it opens an additional revenue
stream and positions Content Checked to build on its recent progress as it
continues to pursue strong financial growth and maximized value for
shareholders ahead of the previously announced rebranding of its products,
which is scheduled to take place next month.
According to data from the 5th Annual Makovsky/Kelton ‘Pulse
of Online Health’ Survey (http://dtn.fm/fESp0), almost two-thirds of Americans
stated that they would use a mobile app to manage health-related issues –
including 47 percent who specifically indicated interest in tracking diet and
nutrition via their smart devices. By licensing its data to other businesses in
the nutrition-based app marketplace, Content Checked will look to increase its
share of the roughly $58 billion of mobile app revenues expected to be recorded
in 2016, according to data from Go-Globe (http://dtn.fm/e7YuG).
“Having access to Content Checked’s database will take our
platform to the next level of functionality and give our users the most
comprehensive platform to cross check ingredients in recipes for hidden
allergens,” Alain Briancon, PhD, chief executive officer of Kitchology, added
in the release. “With this partnership, we will leverage our assets to empower
families and enhance their quality of life and safety, whether in the kitchen
or on the go.”
For more information, visit www.contentchecked.com
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