Moxian’s (MOXC) Marketing Magic Casts a Spell on Youtube and Youku

Moxian, Inc (OTCQB: MOXC) is reaching a new generation of shoppers and merchants with its exciting promotional videos on YouTube and Youku. YouTube, according to Alexa Internet, which analyzes web traffic, is currently the world’s third most visited site, and stats published by YouTube itself claim the site has ‘over a billion users – almost a third of all people on the Internet – and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views.’ It’s certainly a good place to be, particularly if you’re targeting the young and the restless. Again according to YouTube, ‘YouTube overall, and even YouTube on mobile alone, reaches more 18 – 34 and 18 – 49 year-olds than any cable network in the U.S.’

YouTube viewership is important for Moxian (pronounced MO-SHUN), even though the company’s main area of operations is in mainland China. The population of the Chinese diaspora is huge. An Economist piece (http://dtn.fm/4ZEJe) of 2011 divulged that ‘More Chinese people live outside mainland China than French people live in France, with some to be found in almost every country.’ At that time, the population of France was about 65 million (It’s about 67 million now). Most of these overseas Chinese live, of course, in Asia. Thailand has over 9 million; Malaysia almost 7 million; Indonesia 2.8 million; and Myanmar, about 1.6 million. However, significant numbers live elsewhere and in the Americas. Peru and Canada each have roughly 1.3 million and 3.46 million persons who identify as Chinese live in the U.S.

Of course, YouTube is not accessible from China and hasn’t been since 2009, according to a CNN story (http://dtn.fm/W4HsM). On Monday, March 23rd of that year, Google reported ‘it began noticing a decline in traffic from China about noon. By early Wednesday, site users inside China continued to encounter an error message: “Network Timeout. The server at youtube.com is taking too long to respond.”

Moxian’s initial forays have taken it to mainland China. The Moxian platform was first offered in beta version in Shenzhen, a major city of over 10 million, noted for being ‘China’s first and one of the most successful Special Economic Zones (SEZ).’ In China, Youku takes the place of Youtube. Back in 2010, Youku’s CEO Victor Koo told Bloomberg, ‘he’s tired of being asked whether his company, China’s biggest online-video provider, is the nation’s version of YouTube or Hulu’. He replied, “It’s both and better.” A PRNewswire Press Release (http://dtn.fm/kta8D) from Youku stated, ‘Youku Tudou Inc. (NYSE: YOKU) is China’s leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are among the most recognized online video brands in China.’

The Moxian videos on Youku are narrated by cartoon characters, which are favored in Asia. Moxian cleverly capitalizes on the admiration that the Chinese have for Americans and Europeans by marketing its platform in China as Spellthread. The Spellthread domain was acquired by the company under an Intangible Asset Transfer Agreement with Fensheng Kuan, which gave it the right to use www.moxian.com as well, according to an 8-K filing by the company in 2013.

One of the Youku Spellthread videos tells how the Spellthread+ App has ushered in the ‘no card payment era’ and gives details on how the hassle of making payments and carrying out transactions in China can be avoided. Although debit and credit card use is increasing rapidly, many Chinese still prefer to use cash. This can be challenging, since the largest banknote in circulation is the 100-yuan note. The video shows the main protagonist as he tries to purchase a house and make other transactions and concludes by saying how easy it is to send someone money, do shopping or save money with the Spellthread+ App.

Another video, on Youtube, has a human narrator, a Moxian Product Specialist, who begins by saying that the ‘Moxian App integrates social media, loyalty rewards and games into a single platform’ and that ‘Moxian is designed to bring fun, convenience and benefits to people’. The Product Specialist has ‘a friend named Peter, a loyal user of Moxian, who shares nice pictures, fine foods and beautiful scenery in “Moments” anytime, anywhere.’ They became friends by meeting in one of the “Interest Groups” that can be created on the Moxian platform. The Product Specialist asks and answers, “Want to find the best French restaurant downtown? A fashionable dress? A nice place to spend your holiday? How about great deals from nearby stores? Maybe you want to meet someone special? No problem! Moxian is a magical world where you can find anything you’re looking for. “

For more information, visit the company’s website at www.Moxian.com

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