American Heritage
International announced that former “Winston Man,” David Goerlitz, will join
its Advisory Board and take on the role of spokesperson.
RJ. Reynolds Tobacco
co-hired Goerlitz for its Winston ads in 1981. During his remarkable seven-year
tenure with Reynolds, Winston moved from No. 4 to No. 2 in sales. As the
well-known “Face of Big Tobacco,” David Goerlitz made international headlines
in 1988 when he decided to quit smoking all together and began strongly
speaking out about the evils of tobacco. By being the first person from within
“Big Tobacco” to criticize the industry, Goerlitz was quickly dubbed the
“Golden Boy” of the anti-tobacco movement. In 1989 Goerlitz was honored with
the World Health Organization Medal of Honor. Goerlitz dedicated the next 19
years counseling school children about the dangers of tobacco use.
Believing the anti-smoking
movement had lost its compassion for the millions of tobacco smokers that
remained addicted, Goerlitz began to research alternative solutions. In 2009 he
discovered the electronic cigarette and became one of the most knowledgeable
electronic cigarette experts in North America. Goerlitz has long been ahead of
the curve in believing that electronic cigarettes are the best hope for
switching off traditional tobacco products.
David Goerlitz states, “I
chose American Heritage because they provide the most viable alternative to
traditional tobacco cigarettes on the market today through its ‘True to Life’
American Heritage™ premium disposable electronic cigarettes that utilizes
quality ingredients made in America. Change is hard and all smokers know they
have to make one. American Heritage makes it easy by shrinking the gap between
what smokers know they like and the e-cig non-harmful alternative.” Goerlitz
continues, “In my opinion, the electronic cigarette has the most potential to
provide a solution to a deadly problem that affects over 50 million Americans
and hundreds of millions more around the world. Having tobacco smokers switch
to the less harmful e-cig is, in my opinion, good public health policy and
should be encouraged not to be made more difficult through over-regulation. I
will fight every day to make sure this message is received by the general
public and at all levels of government.”
With the addition of
Goerlitz to its Advisory Board, American Heritage reinforces its position as
the harm reduction brand of choice for millions of Americans.
To learn more please visit
www.americanheritageonline.com
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