The rapid proliferation of smartphone and tablet demand has created an infinitely large space for mobile app innovation. Mobile app downloads are expected to reach 60 billion in 2012 and jump to 108 billion by 2017 as consumers shift to using mobile devices for entertainment as well as to purchase goods and services.
This growth has also subsequently altered the advertising landscape, which now has a heavy focus on digital platforms as marketers seek out the most effective and far-reaching forms of advertising available. Digital ad spending is expected to increase 15.1 percent to $118.4 billion in 2013, representing a 21.7 percent share of advertising spending across all media for the full year. By 2016, digital ad spending is expected to surpass 25 percent.
Digital marketing agency Pitooey! leverages its proprietary technology to take advantage of the tremendous opportunities within the digital advertising and mobile app spaces. The company is working to strengthen its own presence on the Internet, but also aims to help other companies reach target consumers via digital ad while connecting those consumers with businesses of their choice.
The company’s Pitooey! Mobile, Inc. subsidiary represents a consumer-centric, profile-based search engine within in a mobile app, designed to assist users in creating efficient and organized, business-to-consumer interaction. PITOOEY! app users create a personalized profile of their favorite businesses and then subscribe to these businesses. This enables the user to receive deals and/or updates on those specific businesses only from businesses of their choice, be it retail store, hotel, entertainment venues, or more.
PITOOEY!’s growth plan is to expand its mobile app technology into strategic geographic markets and key metropolitan areas where it can add relevant data (searchable business databases) in stages, and thus monitor and manage growth.
For more information, visit www.pitooey.com
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