American Apparel, Inc. (APP) Partners with LAB CONCEPT

Los Angeles based manufacturer American Apparel has announced an exclusive partnership with Queensway based LAB CONCEPT, a contemporary lifestyle retailer. The collaboration aims to successfully introduce the brand to the Admiralty district in Hong Kong.

Katherine Johnson, American Apparel Regional Manager for Asia, stated, “We have worked very carefully to develop a strategy for Hong Kong, keeping in mind that it’s a major center for business, travel, and finance both in Asia and worldwide. That’s why we’re so excited to be working with LAB CONCEPT in Admiralty on this special project; this partnership allows us to offer high quality American-made product to the Hong Kong consumer.”

In 2012, American Apparel opened stores in Shanghai’s Joy City Mall and Beijing’s Parkview Green Mall. The LAB CONCEPT partnership signals additional signs of American Apparel’s plans for market expansion, specifically in China and Hong Kong. Last Year American Apparel held a pop-up space in LAB CONCEPT space.

Morgan Tan, Vice President of LAB CONCEPT commented, “We are excited to be partnering with American Apparel to bring this new and unique brand to LAB CONCEPT. With a deep understanding of our customers’ needs, we are able to position and offer new exclusive brands every season to tailor to their evolving taste.”

The 1,500 square foot space in LAB CONCEPT is expected to mesh well with urban American Apparel’s international store aesthetics. The store will hold all of the company’s signature basics, its California vintage products, as well as exclusive items designed specifically for its Asian market.

“We’re a brand that both locals and expatriates will recognize and relate to, which is rare for a fashion brand. As a city known for its free market capitalism, Hong Kong is a place we’ve been looking forward to operating in; in addition to this we’re constructing a branding and expansion strategy for Southeast Asia, which is both thrilling and humbling considering that many retailers manufacture their garments in this area of the world,” Johnson stated.

Tan followed commenting,”2013 will be an incredibly exciting year for LAB CONCEPT. With the revamp of the fashion space in spring, quickly followed by our second anniversary in September, we are aiming to bring in more unique offerings for fashion as well as cosmetics to our 64,000 square foot space, providing the contemporary lifestyle experiences to our growing customer base.”

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