Augme Technologies, Inc. (AUGT) Reports 48% Increase in Prelim Q2 FY2013 Sales

Augme Technologies, a technology and services company focused on interactive media marketing, today announced preliminary revenue results for the second quarter of FY2013.

The company said it expects revenue in the range of $6.1 million and $6.3 million for the second quarter ended August 31, 2012, and between $11.2 million and $11.4 million for the first half of FY2013.

Preliminary revenue for the second quarter of FY2013 represents an increase of more than 48 percent vs. pro-forma revenue of $4.1 million in comparable quarter of FY2012. Sales include the results of Hipcricket, Inc., which Augme acquired in August 2011.

Augme reports that its total backlog is approximately $18.9 million at August 31, 2012, an increase of approximately 9 percent compared with $17.4 million reported at the end of the quarter ended May 31, 2012.

New order bookings for the second quarter of FY2013 increased 21 percent to approximately $7.9 million, compared with $6.5 million during the first quarter of FY2013.

The company said it achieved its quarterly goals and that it is positioned to continue revenue growth through the remainder of the fiscal year.

“We met our expectation for sequential revenue growth in the second quarter with a 20%-24% increase, and we are on track to achieve our objective of sequential quarterly revenue growth averaging 15%-20% for the balance of the fiscal year,” Paul Arena, CEO of Augme stated in the press release. “With a record $18.9 million backlog at quarter-end, momentum continues to build as more companies adopt mobile marketing and existing customers budget additional dollars for mobile marketing and advertising campaigns.”

Augme will report its second quarter financial results October 10, 2012, prior to market open.

For more information visit www.augme.com or www.hipcricket.com

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