- SRAX’s CEO presented at the Microcap Rodeo Investor Conference held October 15 in Austin, Texas
- The company’s BIGtoken offers an innovative way for consumers to own and earn from their data
- The company aims to become a household name in the data management sector
SRAX Inc. (NASDAQ: SRAX) CEO Christopher Miglino presented at the Microcap Rodeo Investor Conference held at the Hilton Austin Downtown in Austin, Texas on October 15. The theme of the conference, ‘Lassoing the Best Ideas’, aptly encompasses SRAX. SRAX’s innovative strategy to solve the problem of consumer consent to release data is aiding it in its quest to build the largest opted-in data set in the world.
SRAX’s innovative BIGtoken platform requests permission from its users for data sharing when those users sign up on the platform (http://ibn.fm/LbKG2). SRAX is ahead of the competition in using this approach. In California, a new privacy law compliance bill goes into effect January 1, 2020, requiring users to provide this permission before their information can be shared. The law is designed to protect the privacy of consumers, a responsibility SRAX has taken seriously since the inception of its BIGtoken app.
A recent CNBC report noted that the legislation could mean that some firms may have to pay in aggregate up to $55 million in initial compliance costs, according to an assessment prepared by an independent research firm for the state attorney general’s office in California (http://ibn.fm/LrIWb). Thanks to BIGtoken, SRAX is already in compliance with the legislation.
SRAX is a digital marketing and consumer data management technology company that has developed a first-of-its-kind data management platform. The company’s proprietary BIGtoken platform offers a secure and transparent environment for consumers to own and earn from their data (http://ibn.fm/jXGBN). The SRAX product offers consumers key control over their own privacy and also unlocks the value of their data. The Microcap Rodeo Investor Conference (http://ibn.fm/pYQAc) offered investors the firsthand opportunity to hear details about BIGtoken and the company’s strategy from Miglino himself.
The annual Austin conference offers investors the chance to harness top stocks for their portfolios. Executive management teams from more than 50 microcap companies across a wide variety of industries attended this year’s event, which featured four tracks of diverse company presentations along with an interactive, in-depth format of face-to-face meetings.
SRAX’s technology dually benefits both individual consumers and the companies seeking to utilize their data. For the latter, SRAX sells access to data in the form of anonymized segments. BIGtoken unlocks data to reveal the core customers of brands and the characteristics of those consumers across marketing channels. Individual consumers utilize the BIGtoken platform to control access to their information at any time. By creating a mutually beneficial way to help consumers market themselves while also protecting their privacy, the company is building the largest and most valuable opted-in data set worldwide. Through the added exposure gained from Miglino’s appearance at the Microcap Rodeo Investor Conference, the company is poised to become a household name in the data management sector.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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