- SRAX offers a consumer-managed data marketplace through which people can own and earn from their data
- The company recently announced a co-marketing partnership with ZAPGroup
- SRAX also announced the release of an in-depth interview with The Wall Street Resource
SRAX Inc. (NASDAQ: SRAX) provides the tools to unlock the value of data across marketing channels. A digital-marketing and data-management technology company, SRAX is building the largest and most valuable opted-in data set in the world with an emphasis on privacy and data ownership. Headquartered in Los Angeles, California, SRAX offers consumers the ability to market their own data while getting paid for the release of that data.
SRAX, by way of its BIGtoken platform, has developed an innovative consumer-managed data marketplace where people can own and earn from their data. This approach is mutually beneficial, providing all players in the internet ecosystem choice, transparency, and compensation. For consumers, BIGtoken keeps their data private and they receive compensation in the form of cash or gift cards. For marketers, BIGtoken offers accurate and opted-in proprietary data to help maximize campaign targeting and performance.
Recently, SRAX announced a partnership with ZAPGroup Inc., one of the largest point-of-sale (POS) retail loyalty programs based in the Philippines (http://ibn.fm/cSYpc). This mutually beneficial, co-marketing partnership involves ZAPGroup encouraging its users to download and join BIGtoken. In return, BIGtoken will encourage its existing user base to join ZAP.
With this partnership, SRAX can sell access to valuable data, which benefits all parties involved. Additionally, when ZAP refers its users to BIGtoken, SRAX will have access to users’ opt-in data. The value to users is that those who join both platforms and agree to share their opt-in ZAP data with BIGtoken will receive extra points. These points are redeemable for select products from a ZAP retail partner.
“With this partnership, BIGtoken will provide a valuable tool to help both local and international brands and retailers understand their ROI on digital media campaigns,” said Kristoffer Nelson, CEO of SRAX and co-founder of BIGtoken. “Simultaneously, BIGtoken will expand its international reach, and SRAX will gain access to data from additional markets and advertisers.”
Moreover, SRAX recently announced a company interview by The Wall Street Resource (http://ibn.fm/7hTXX). SRAX CEO Christopher Miglino was interviewed on October 17, 2019.
The interview is available at www.TheWallStreetResource.com.
Of note regarding SRAX and its differentiator as a digital-marketing and data-management tech enterprise is that the company’s technology unlocks data to reveal brands’ core consumers and their characteristics across marketing channels. SRAX gathers everything together on one platform, delivering a digital competitive advantage for brands in the CPG (consumer packaged goods), automotive, investor-relations, luxury, and lifestyle verticals. SRAX integrates all facets of the advertising experience, including opt-in consumer participation.
SRAX executes these strategies through a diverse family of products, including SRAX Core, a custom digital-media-management platform; SRAX Social, social media marketing services; and SRAX Shopper, which delivers a cross-channel, premium digital experience at scale to high-value shopper audiences. Additional products include SRAX IR, which unlocks stock buyers’ behaviors and trends for issuers of publicly traded companies; SRAX Auto, which unlocks auto intenders’ data; and SRAX Lux, which targets and reaches luxury consumers.
SRAX continues to focus on its innovative BIGtoken platform and helping consumers as they become more aware of the value of their data. With more than 16 million users globally, the company is proving that consumers are interested in their data and want to receive compensation by marketers while their privacy concerns are respected. Furthermore, SRAX offers investors the potential for significant ROI in a digital vertical that is the wave of the future, consumer-managed data.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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