Digital marketing and consumer-data-management technology
company SRAX (NASDAQ: SRAX) is staying a step ahead of the
competition as new privacy laws come into play in California. An article
discussing the company reads, “While other companies are adjusting budgets to
cover the cost of compliancy to a new California law by January 1, 2020, BIGtoken
has already sidestepped the legal data issue because it requests users’
permission for data sharing when those users initially sign up for the
platform. BIGtoken puts control in the hands of the consumer by providing the
right to privacy, awareness and choice from the get-go (http://ibn.fm/KG5zt). Once users
sign up, they are able to determine and make decisions on how much of their
information is shared and to whom. For SRAX, privacy has always been a right. .
. . Doing the right thing from day one has placed SRAX a step ahead in the
industry. Competitors in digital marketing and consumer data management will be
spending up to $55 billion to comply with the California Consumer Privacy Act
(CCPA) (http://ibn.fm/LtGNZ).
The bill gives California residents the right to be informed about how
companies gather and use their data, an ideal that is an integral component of
BIGtoken’s core mission. BIGtoken has been building consumers’ trust, resulting
in an increase of consumer opted-in data made available to brands, making that
data far more valuable than information collected through data mining.”
To view the full article, visit http://ibn.fm/hV8OZ
About SRAX Inc.
SRAX (NASDAQ: SRAX) is a digital marketing and
consumer-data-management technology company. SRAX’s technology unlocks data to
reveal brands’ core consumers and the characteristics of those consumers across
marketing channels. Monetizing its data sets, SRAX is growing multiple
recurring revenue streams through its various platforms. Through its BIGtoken
platform, SRAX has developed a consumer-managed data marketplace where people
can own and earn from their data, thereby offering everyone in the internet
ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital
competitive advantage for brands in the CPG, automotive, investor relations,
luxury and lifestyle verticals by integrating all aspects of the advertising
experience, including verified consumer participation, into one platform. For
more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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