SRAX
(NASDAQ: SRAX), through its proprietary BIGtoken platform, has developed a
consumer-managed data marketplace where consumers can own their own data and
earn rewards for the release of that data. An article discussing the company
reads, “Once consumers grant consent to allow businesses access to their data,
BIGtoken sells that access in the form of anonymized segments; the platform can
also remove access at any time. Once consent is granted, a mutually beneficial
relationship is formed between SRAX and its customers. BIGtoken offers
high-quality data that enables advertisers, for a premium, to have access to
consumer-verified information for their campaigns. Moreover, consumers who sell
access to their digital data receive compensation in the form of points, which
they can redeem for cash or gift cards. . . . SRAX is growing numerous
recurring revenue streams through its different platforms. Along with its
BIGtoken platform, the company also offers its SRAX Platform, SRAX Social, SRAX
IR, SRAX Auto, SRAX Fan and SRAX Shopper. SRAX is building technology that is
creating proprietary data, in turn fostering long-term, recurring revenue.”
To view the full article, visit http://ibn.fm/YLCb4
About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management
technology company. SRAX’s technology unlocks data to reveal a brand’s core
consumers and the characteristics of those consumers across marketing channels.
Monetizing its data sets, SRAX is growing multiple recurring revenue streams
through its various platforms. Through the BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own and earn
from their data, thereby offering everyone in the internet ecosystem choice,
transparency and compensation. SRAX’s tools deliver a digital competitive
advantage for brands in the CPG, automotive, investor relations, luxury and
lifestyle verticals by integrating all aspects of the advertising experience,
including verified consumer participation, into one platform. For more
information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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