As a global technology group specialized in mobile payments and other transactional services, Net Element, Inc. (NASDAQ: NETE) offers a wide range of next-generation point of sale, online or mobile payment solutions, as well as access to intelligent data analytics, business management, and related services. Via its subsidiary, Unified Payments, the group is targeting the retail market in particular by providing merchants with a unique suite of business solutions ranging from payment processing to fraud detection and more.
Ranked #1 by Inc. 500 Magazine, Unified Payments (http://dtn.fm/YP6dN) was the fastest growing in America in 2012 and has been growing and developing at a steady pace ever since then through its customized, award-winning payment solutions for small and medium-sized enterprises. Now a leading provider of bankcard payment processing services in the United States, Unified Payments enables merchants to accept cashless transactions by providing them with a variety of point-of-sale hardware and software solutions, from card readers, transaction processing and fraud detection to business management services, including risk management, merchant business analytics and 24/7 merchant assistance.
Unified Payments allows its merchant customers to accept a wide range of payment options, such as Visa® (NYSE: V), AMEX® (NYSE: AXP), MasterCard® (NYSE: MA), Discover® (NYSE: DFS), gift cards, debit cards and Apple Pay® (NASDAQ: AAPL), with a variety of state-of-the-art point-of-sale solutions and terminals with Near Field Communications (NFC) capability that are also EMV complaint. The company also offers a loyalty card and free gift program to help merchants drive sales, engage customers and increase their loyalty via personalized incentives.
One of the most innovative services in the company’s roster is Unified Payments Insights – essentially an online business dashboard for its merchant customers that offers them a comprehensive view of their businesses. This proprietary analytics platform provides a powerful suite of information never available to small and medium-sized merchants before. With Unified Payments Insights, merchants can access various reports and analytics data to help them evaluate and understand their business’s performance, address any possible issues and eventually increase their sales and revenue.
The platform offers merchants the possibility of comparing their current online reputation, revenue or social media activity to their past performance or to other similar businesses. Users can also check their local revenue rank, monitor their closest competitors and assess the impact various factors have on their revenue, such as bad weather or how active they are on social media. They can also see and keep track of customer reviews on various platforms including Twitter (NYSE: TWTR), Facebook (NASDAQ: FB), OpenTable (NASDAQ: PCLN), TripAdvisor (NASDAQ: TRIP), Yelp (NYSE: YELP), Foursquare and others, all of them gathered in a single feed right on their dashboard.
Unified Payments is just one of the several payment processing solutions Net Element offers. Under the umbrella of global mobile payments and transactional processing provider TOT Group, Inc., the company also operates PayOnline – a fully integrated electronic commerce platform, Aptito – a next generation cloud-based point-of-sale payment platform, Restoactive – a digital add-ons provider for legacy point-of-sale systems in the hospitality industry, Digital Provider – a provider of mobile and SMS billing solutions, and more.
For more information, visit www.NetElement.com
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